In Search of Heroic Rides
We’ve all seen the iconic photography of the greats of cycling’s early days. Black and white images of whip-thin riders on bikes that weighed three times what a modern bicycle does. Riders in baggy wool clothing and goggles who carried tires like bandoliers across their chest and drank water from corked aluminum bottles. Riders who had to shift gears users levers on the down tube or, if you go back far enough, had only one, fixed gear. They fought over primitive mountain passes, in all kinds of weather, in heroic performances that still motivate cyclists today. Such riders were the inspiration behind L’Eroica, the epic, vintage-cycling-inspired event held each year in Gaiole, Chianti Italy.
Riding The Wheels of The Greats
The Italian world Eroica means Heroic. L’Eroica means The Heroic, and refers to an annual cycling event in Gaiole, Italy where cyclists pay respect to the heroic performance of cycling’s early sporting pioneers by riding long distances on rural Tuscan roads using only vintage (pre 1987 by strict rule) equipment and clothing. Since its inception in 1997, Eroica has grown more and more popular among cyclists who want to and connect to the authentic roots of the sport. As well as the original event in Gaiole, Italy, there are now Eroica events in Spain, Japan, the United States, South Africa, and other places where people want to come together to celebrate cycling’s values and traditions.
Made of soft stretch cotton and with the prestigious "L'Eroica" logo printed on the chest.
Made in Italy.
We deliver Australia wide. Shipping costs are a flat rate of $15 for purchases totaling under $100 and Free shipping for purchases totaling over $100. When goods are in-stock, orders are dispatched within 1 business day. For backordered items, we will contact you to advise the delivery date. Shipping times are estimated at between 1 and 3 business days to metro locations, and between 5 and 7 business days for delivery to regional locations including Western Australia, Queensland and Northern Territory, depending on your location.
Delivery time for custom garments, pre-orders and made to order collections vary from the above. Custom garments can take roughly 7 weeks to design and produce before delivery. Made to order collections can take 2-3 weeks to order and deliver. For pre-orders, please refer to the expected delivery period listed on the collection’s homepage.
Exchange, Returns, and Refunds Policy
We understand that you might change your mind about the products you have purchased. Our returns policy allows you 30 days to return any unwanted item at your own cost. Products you are returning must be in their original and unused condition and in the original packaging. Please ensure you do not compromise the original packaging otherwise we will be unable to accept your return. You may return the item for a full refund or an exchange (items may not be available in other sizes). Please get in touch with us via email or phone, and then return your item to:
P.O. Box 14
Braeside, VIC 3195